For example, if you’ve been using LinkedIn for lead generation and have started getting a few leads, investing in Premium Business or Sales Navigator will allow you to take advantage of their Advanced Search and find even more targeted prospects. It’s only once you’ve exhausted all of the free features that you should begin considering investing in LinkedIn Premium. This is a great option for when you’re first setting up your account, or if you haven’t started using LinkedIn for business yet. People typically group LinkedIn membership levels into 2 types: free and Premium.Įveryone starts out with a free account upon signing up, which allows you to customize your profile, post updates and articles, message your 1st-degree connections, and apply for job postings. Below, we outline LinkedIn’s free membership and each of the 4 Premium levels, highlighting the benefits of each. Your new leads will more than make up for the Premium fees – so long as you use LinkedIn strategically.īut with multiple paid membership levels, you need to pick one that’s best suited to your needs. If you want to see significant results from your lead gen efforts, you need to invest in LinkedIn Premium. Though not necessary for the casual user, those using LinkedIn for business need more than just the free features. And though the free membership plan allows you to engage in basic networking activities, many business owners and marketers wonder the same question at some point: Is LinkedIn Premium worth it? LinkedIn, known by many as “the professional social network,” is a powerful tool for lead generation.
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